When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also demand you to begin employing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you use variety and be creative. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. You risk the sinking of your site’s rankings if you are doing this.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also be monitoring how quickly you come up with your baclinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.